By Francisco Salas – Chief MKT & Comms Officer, Cloudgaia

Why We Chose to Evolve

Growth often brings change. At Cloudgaia, evolution is part of our DNA. As a 100% Salesforce Summit Consulting Partner, we’ve spent almost 10 years helping businesses maximize their Salesforce investment, and now, it was time for our own transformation.

Over the years, we’ve built a global team of Salesforce experts, seamlessly integrating with our clients to design solutions that drive transformation, innovation, and success. Yet, as we expanded, we realized that our brand no longer fully reflected our ambition and the trust we’ve built in the ecosystem. This change was about aligning our identity with our vision: a modern, dynamic, and trustworthy brand that represents our evolution while staying true to our essence.

The Process Behind the Change

Rebranding Cloudgaia was more than a design project—it was a collective effort to distill our essence into a new identity. Our goal was clear: to craft an identity that captures our expertise, our passion for innovation, and our commitment to working side-by-side with our clients to create meaningful impact. This process led us to reflect on what should remain and what should transform. Our DNA—our deep Salesforce expertise, our global expert staff, and our ability to integrate with client teams as true partners—remains unchanged.

In collaboration with NSB Agency, we approached this rebranding as guardians of the brand, ensuring that every element of our new identity reflects our values and remains consistent across audiences and channels. We designed a brand identity that reflects who we are: a new color palette that conveys trust, innovation, and accessibility, a refreshed logo, modern and adaptable, aligned with our evolution and global expansion, and a refined typography, unifying our name into a single word: cloudgaia.

A Brand That Reflects Who We Are

The name Cloudgaia has always represented the intersection of technology and human purpose. “Cloud” stands for limitless innovation, connecting businesses, people, and ideas. “Gaia,” inspired by Mother Earth, symbolizes growth, balance, and transformation. Together, they form a name that reflects our essence: a team that’s all-in on pushing boundaries, combining expertise with purpose.

This principle—all-in—guides everything we do:

  • All-in for your growth: Fully committed to driving our clients’ success.
  • All-in for your development: Empowering teams to achieve their professional and personal goals.
  • All-in for your innovation: Delivering solutions that transform businesses.
  • All-in for your experience: Creating exceptional experiences for clients and employees.

Looking Ahead

This transformation is just one step in our journey. With Salesforce Ventures’ investment accelerating our global expansion, we are more committed than ever to positioning Cloudgaia as a leader in Salesforce consulting. Our focus remains on delivering cutting-edge solutions, building lasting partnerships, and driving success together.

To everyone who has been part of our story—our clients, our Salesforce partners, and every Cloudgaier who pushes us forward—thank you. This is our evolution, and we’re just getting started.

Welcome to the new Cloudgaia. We are all-in for your growth.