Cloudgaia CPG Advisory partners with consumer goods leaders to define, align, and execute enterprise-wide digital transformation. We translate business strategy into future-ready operating models and tangible technology solutions that deliver measurable outcomes.
We believe technology is the accelerator, but execution determines the value. We bridge the gap between strategic vision and Salesforce implementation, ensuring your investment isn’t just an IT project, but a driver of business growth.
Help customers define where to start and how to structure their transformation.
Support customers as they move from strategy into execution.
Ensure long-term success, scalability and value realization.
Our practice is led by executives who have sat in your chair. With backgrounds as former Chief Digital Officers and Salesforce Architects, we bring insider knowledge to every engagement
Former Chief Digital Officer at CONA Services (Coke One North America) and Group CDO at Coca-Cola Amatil. Sam brings 20+ years of delivering shareholder value and leading digital transformation across the US, Australia, and Canada.
Former Director of Enterprise Architecture at Salesforce. With 25+ years in the industry, JC specializes in tailoring Consumer Goods solutions for maximum impact.
20+ years in the Salesforce Ecosystem. Jon combines hands-on technical leadership with high-level strategy ensuring technology drives measurable business outcomes.
Becky Wright | Managing Director NA
With a strong background in international expansion and technology alliances. Becky designs integrated Go-to-Market strategies that drive commercial efficiency and transform customer engagement for multi-million dollar organizations.
A results-driven leader in Consumer Goods and Energy markets, he drives commercial strategies and regional expansion that combine business vision with operational excellence across diverse industries.
Florencia Cattelani | Managing Director EUROPE
As Cloudgaia’s former COO and seasoned engineer with over 15 years at major global tech companies, she combines deep architectural expertise with strategic leadership to ensure technical precision and operational excellence across the organization.
CONA Services transformed its customer engagement platform to help 11 major Coca-Cola bottlers in the United States deliver a more personalized, connected, and efficient B2B commerce experience — driving growth, automation, and smarter commerce at scale.
AI delivers impact in Consumer Goods only when it’s grounded in how the industry actually operates. At Cloudgaia, we combine deep Consumer Goods expertise with Salesforce, Data Cloud, and Agentforce to enable AI-driven execution across route-to-market, field operations, trade, commerce, and digital channels—turning data into real-time decisions and measurable business outcomes.
AI-powered route-to-market execution with offline field sales, route optimization, and full store-level visibility
Intelligent Trade Promotion, Order, and Product Management to improve execution quality, ROI, and customer retention
Seamless omnichannel operations across field, retail, vending, and digital touchpoints
End-to-end integration across SAP, CRM, Data & Analytics, and back-office systems
Digitization of vending, payments, loyalty, and promotions to enable data-driven decisions at scale
Relive the story of CONA Services at Dreamforce 2025 Consumer Goods Keynote
a powerful solution designed to streamline retail execution, optimize sales processes, and enhance customer engagement.
With Salesforce Consumer Goods Cloud and the Retail Execution App, your reps can:
