The move marks Cloudgaia’s 10th anniversary and reinforces the company’s momentum as it scales delivery and customer impact across its Salesforce practice.
Buenos Aires, Argentina – July, 2026 — Cloudgaia, a Salesforce Summit Partner focused on Consumer Goods and Retail, today announced that Samantha Mitchell has joined founder Nico Orzabal as Co-CEO. Operating across LATAM, North America, and Europe, the company is leveraging this strategic appointment to accelerate its expansion as an integrated global partner. The appointment comes as Cloudgaia celebrates ten years in business and enters its next phase of growth.
Mitchell brings more than 30 years of global transformation leadership across the consumer goods industry, most recently as Managing Director of Cloudgaia’s Global Consumer Goods & Manufacturing Practice, and previously as Chief Digital Officer at CONA Services (Coca-Cola North America’s bottling system).
“Over the last ten years we’ve built a company with strong values, deep Salesforce capability and trusted customer relationships. As we take on a more global and ambitious next chapter, Sam’s global transformation experience and leadership will help us move even faster as one integrated team.” — Nico Orzabal, Co-CEO, Cloudgaia
“I’ve spent the last several months immersed in Cloudgaia’s business, customers and people, and I’m energized by what this team has built and where we can take it together.” — Samantha Mitchell, Co-CEO, Cloudgaia
Bio | Samantha Mitchell, Co-CEO
Samantha Mitchell is Co-CEO of Cloudgaia, alongside founder Nico Orzabal, and a senior global business and digital transformation executive with more than 30 years of experience leading large-scale transformation across the consumer goods industry.
She has held enterprise leadership roles spanning Australia, New Zealand, Indonesia and North America, with a track record of driving business performance through strategy, operations, digital enablement and organizational change. Samantha is known for bridging business ambition with execution — her experience spans commercial transformation, customer engagement, supply chain, enterprise platforms, data and analytics, and digital product development.
Prior to stepping into the Co-CEO role, Samantha served as Managing Director of Cloudgaia’s Global Consumer Goods & Manufacturing Practice, where she worked with senior executives to shape transformation agendas, define strategic roadmaps, and connect business priorities with modern customer, commercial, service and operational capabilities powered by Salesforce and adjacent digital platforms.
Before joining Cloudgaia, Samantha served as Chief Digital Officer at CONA Services (Coke One North America), where she led digital transformation initiatives across the network — shaping strategies that improved operational performance, enhanced customer experience, and expanded digital capabilities at scale.
As Co-CEO, Samantha is focused on bringing this same discipline to Cloudgaia’s next chapter: integrating regional and functional plans into one roadmap, accelerating decision-making, and ensuring the company’s ambition for growth is matched by execution capacity.
About Cloudgaia
Founded in 2016 in Argentina, Cloudgaia is a global technology consulting company and Salesforce Summit Consulting Partner, with more than 220 employees around the world.
Cloudgaia is a trusted technology advisor, a global team of senior advisors dedicated to delivering high-impact outcomes through the right technology, built on Salesforce and accelerated by AI. With over a decade of experience transforming technology investments into quantifiable results, Cloudgaia works through tailored senior teams engineered for each client’s specific business fit.
Empowered by a strategic investment from Salesforce Ventures in 2024, Cloudgaia is accelerating its global expansion across the Americas and Europe, with a track record of success with industry leaders.
