In a landscape driven by AI, automation, and connected customer experiences, Salesforce Connections 2025 is the place to be for Consumer Goods companies ready to transform and scale.

At cloudgaia, we’ve curated a list of key sessions that we believe every Consumer Goods leader should attend to gain insights into smarter decision-making, seamless engagement, and future-ready growth.

1- Connections 2025 Main Keynote

Join leaders at Salesforce to hear how Agentforce is reshaping the future of marketing and powering deeply personalized, 1-to-1 customer experiences.

  • Important: This session is first come, first seated. You do not have a reserved seat.

 
Wednesday, Jun 11
10:00 AM – 11:15 AM CDT (12:00 PM – 1:15 PM GMT -03)
Keynote Room (Level 3)

2- What’s New with Agentforce

Discover the latest innovations to the Agentforce platform to help you effectively manage the agent lifecycle from configuring custom agents with AI assistance to embedding an agent in any workflow.

  • Important: Reserved seat released 10 min prior to session if not present.

 

Thursday, Jun 12
9:15 AM – 10:00 AM CDT (11:15 AM – 12:00 PM GMT -03)
Breakout (Room W179a, Level 1)

3- AI Maturity: The Team and the Experience

Benchmark your org’s AI readiness and evolve for agentic AI’s full power. Learn to adapt structures, processes, and strategies to effectively integrate AI and drive measurable business outcomes.

Wednesday, Jun 11
4:00 PM – 5:00 PM CDT (6:00 PM – 7:00 PM GMT -03)
Workshop (Room W184c, Level 1)

Thursday, Jun 12
2:30 PM – 3:30 PM CDT (4:30 PM – 5:30 PM GMT -03)
Workshop (Room W184c, Level 1)

4- Retail: Scale Personalization Across B2B and B2C

Join us as we discuss best practices and applications of data-driven personalization across both B2C and B2B commerce.

  • Important: Reserved seat released 10 min prior to session if not present.

 
Wednesday, Jun 11
2:45 PM – 3:45 PM CDT (4:45 PM – 5:45 PM GMT -03)
Roundtable (Industry Lodge – Room 2, Level 1)

Thursday, Jun 12
8:45 AM – 9:45 AM CDT (10:45 AM – 11:45 AM GMT -03)
Roundtable (Industry Lodge – Room 2, Level 1)

5- Retail: Scale Personalization at Every Touchpoint

Learn how Cooper’s Hawk personalizes every moment of engagement across the customer lifecycle.

  • Important: This session is first come, first seated. You do not have a reserved seat.
  • Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

 
Wednesday, Jun 11
1:30 PM – 1:50 PM CDT (3:30 PM – 3:50 PM GMT -03)
Theater 6 (Campground, Level 3)

6- Agentforce for Retail: AI Agents Redefine Unified Commerce

Salesforce launches Retail Cloud with modern POS and Agentforce, autonomous AI agents that enhance associate efficiency and personalize shopper experiences across commerce, marketing, and service.

  • Important: Reserved seat released 10 min prior to session if not present.

 
Wednesday, Jun 11
11:30 AM – 12:15 PM CDT (1:30 PM – 2:15 PM GMT -03)
Breakout (Room W181, Level 1)

7- Consumer Goods: Building Brand Loyalty with Pepsico

As consumers increasingly trade down to save, discover how PepsiCo uses smart marketing and data strategies to drive purchases and boost brand loyalty.

  • Important: This session is first come, first seated. You do not have a reserved seat.
  • Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

 
Wednesday, Jun 11
1:15 PM – 1:35 PM CDT (3:15 PM – 3:35 PM GMT -03)
Theater 4 (Campground, Level 3)

8- B2C Commerce Product Roadmap: Win the Digital Experience

Get a sneak peek into the future of B2C commerce. Discover innovations empowering customers to activate commerce across all channels, and maximize revenue with the most comprehensive platform.

  • Important: Reserved seat released 10 min prior to session if not present.

 
Wednesday, Jun 11
2:00 PM – 2:45 PM CDT (4:00 PM – 4:45 PM GMT -03)
Breakout (Room W181, Level 1)

 

Sessions We’re Proud Of
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This year, we’re especially proud to support our client CONA Services — the IT platform for Coca-Cola bottlers in North America — as they take the stage in two powerful sessions that showcase how technology and collaboration can reshape an entire industry.

Scale B2B Commerce with CONA: Leverage Your CRM for Growth

Learn how CONA Services built the myCoke customer engagement platform, creating one of the largest B2B commerce solutions on Salesforce, revolutionizing Coca-Cola’s business operations.

  • Important: Reserved seat released 10 min prior to session if not present.

 
Wednesday, Jun 11
11:45 AM – 12:45 PM CDT (1:45 PM – 2:45 PM GMT -03)
Roundtable (Industry Lodge – Room 2, Level 1)

Getting Started with B2B/D2C Commerce & Marketing Cloud

Learn the fundamentals of B2B commerce and Marketing Cloud including setup, integration, and strategies to drive customer engagement and streamline marketing processes for business success.

  • Important: This session is first come, first seated. You do not have a reserved seat.

 
Thursday, Jun 12
9:30 AM – 9:50 AM CDT (11:30 AM – 11:50 AM GMT -03)
Community Hub Campfire 2 (Campground, Level 3)

 

Attending CNX 2025?

If you’re heading to Chicago, don’t miss the opportunity to connect in person and learn from the best in the ecosystem.

But if you can’t make it onsite, no worries — many sessions will also be available to stream remotely.

 

Check them out here:
https://www.salesforce.com/connections/