Empowering customer engagement with a scalable B2B Commerce platform
About CONA Services
CONA Services is the leading IT support organization for the 11 largest Coca-Cola bottlers in North America. They provide solutions for bottlers to optimally manage their day-to-day business and refresh the world.
We partnered with the CONA Digital Office (CDO), an interdisciplinary and inter-agency team of product and engineering specialists, to work as one team and upgrade their B2B eCommerce platform with a focus on customer experience.
The Challenge
CONA Services set out to transform its customer engagement platform through Salesforce technology. The goal: deliver a seamless, hyper-personalized buying experience for the 11 largest Coca-Cola bottlers, enabling them to streamline operations, boost loyalty, and drive growth across the region.
The Solution
Together with Cloudgaia and Salesforce, CONA Services enhanced its B2B Commerce strategy through myCoke — one of the world’s largest implementations of Salesforce B2B Commerce on Lightning.
Built with scalability, automation, and data-driven insights at its core, the platform redefined how bottlers and customers do business.
myCoke: a scalable platform includes multiple storefronts, hyper-personalized experiences, automated recurring orders, optimized reporting, and more.
Delivering exceptional results
Salesforce solutions
✔ Commerce Cloud
✔ Consumer Goods Cloud
✔ Marketing Cloud
✔ Service Cloud
✔ Service Lightning
SAP Integration
Copado
Driving higher conversions with modern user experience
provides a unified product catalog with hyper-personalized content for each customer segment.
Increased revenue generation
automation of recurring orders simplifies inventory management, while enhanced real-time business insights increases data visibility and improves decision making
Scalable architecture enabling rapid global expansion
Punchout integrations streamline ordering and support expansion into new markets.
“From the very beginning, we had a one team approach. Cloudgaia brought a strategic vision that helped us plan for success, achieve our goals and support our North American Bottling System and Customers commercial growth plans.”
“We love tackling tough challenges, and CONA Services presented us with an exciting one. We delved into every aspect of their business and worked closely to understand their specific needs. We are proud to say that together we designed a strategy that is transforming the shopping experience for all bottlers.”
