CONA Services - US

One of the biggest B2B Commerce Lightning projects in the world

B2B Commerce | Marketing Cloud

Unlocking the potential of Salesforce by refreshing myCoke, a scalable and digital platform designed to keep B2B customers stocked with a variety of iconic Coca-Cola products.

About CONA Services

CONA Services is the leading IT support organization for the 11 largest Coca-Cola bottlers in North America. They provide solutions for bottlers to optimally manage their day-to-day business and refresh the world.

We partnered with the CONA Digital Office (CDO), an interdisciplinary and inter-agency team of product and engineering specialists, to work as one team and upgrade their B2B eCommerce platform with a focus on customer experience.

The Challenge

To empower its B2B eCommerce platform through Salesforce technology, making it customer-centric and versatile. Each bottler using the platform has a unique profile, requiring a flexible solution to tailor Coca-Cola’s product offerings to their customers.

The Solution

myCoke: a platform, powered by Salesforce, that transforms the way bottlers and customers do business.

Powered by Salesforce, myCoke offers centralization, personalization and scalability in the product offering through a customizable platform.

During our partnership, we built a brand new greenfield Salesforce Lightning Solution using Salesforce’s Marketing Cloud and B2B Commerce. This scalable platform includes multiple storefronts, hyper-personalized experiences, automated recurring orders, optimized reporting, and more.

Delivering exceptional results

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Don't get stuck in technical debt.

Centralized and personalized shopping

myCoke now provides a unified product catalog with hyper-personalized content for each customer segment.

Automated orders & optimized reporting

Recurring order automation simplifies inventory management, while improved reporting enhances data visibility.

Efficient Global Expansion

Punchout integrations streamline ordering and support expansion into new markets.

“From the very beginning, we had a one team approach. Cloudgaia brought a strategic vision that helped us plan for success, achieve our goals and support our North American Bottling System and Customers commercial growth plans.”

Samantha Mitchell

Chief Digital Officer

Key Benefits

Enhanced user experience

Intuitive, seamless interactions.

Hyper-personalized content

Tailored experiences to engage each audience.

Punchout integration

Simplified processes that facilitate global reach.

Automated ordering

Reduced errors and consistent reordering.

Automated ordering

Reduced errors and consistent reordering.

Optimized reporting.

Enhanced data visualization for better insights.

Felippe Ramos

Salesforce Specialist

“We love tackling tough challenges, and CONA Services presented us with an exciting one. We delved into every aspect of their business and worked closely to understand their specific needs. We are proud to say that together we designed a strategy that is transforming the shopping experience for all bottlers.”