Accelerate Value from Your Salesforce Investment

We partner with Fast-Moving Consumer Goods organizations to transform Salesforce into a growth platform, connecting strategy, execution, and AI to deliver measurable results.
  • Unified Consumer Goods Platform: Seamlessly connect B2B planning with B2C engagement. 
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  • Customer 360 (CRM): Unify all customer data across sales, service, marketing, and commerce for a single source of truth. 
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  • Field Sales & Retail Execution: Best-in-class offline mobile capabilities, route optimization, and image recognition. 
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  • Field Service: Maximize asset uptime and technician efficiency with intelligent scheduling and maintenance tools. 
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  • Next-Gen AI & Analytics: Driving adoption of Agentforce for automated insights and customer retention. 
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  • Trade Promotion Management (TPM): Optimize spend and maximize ROI with data-driven trade strategies.

Talk to an Consumer Goods Expert

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A Strategy-Led Approach to Digital Transformation

Cloudgaia CPG Advisory partners with consumer goods leaders to define, align, and execute enterprise-wide digital transformation. We translate business strategy into future-ready operating models and tangible technology solutions that deliver measurable outcomes.

We believe technology is the accelerator, but execution determines the value. We bridge the gap between strategic vision and Salesforce implementation, ensuring your investment isn’t just an IT project, but a driver of business growth.

Strategy

PMO

Change & Workforce

Comms & Engagement

Impact trusted by leading brands

Deep Expertise. Real Impact.

Industry experts with extensive experience in sector dynamics, operations, and product strategy. We’ve led end-to-end digital transformations, built operating models, managed large-scale change initiatives, and implemented Salesforce at enterprise level across multiple markets, driving measurable business outcomes.

Sam Mitchell

Managing Director, Global CG Practice

Former Chief Digital Officer at CONA Services (Coke One North America) and Group CDO at Coca-Cola Amatil. Sam brings 20+ years of delivering shareholder value and leading digital transformation globally.

JC Lopez

Director, Solution Engineering

Former Director of Enterprise Architecture at Salesforce. With 25+ years in the industry, JC specializes in tailoring Consumer Goods solutions for maximum impact.

Jon Parker

VP Customer Solutions

20+ years in the Salesforce Ecosystem. Jon combines hands-on technical leadership with high-level strategy ensuring technology drives measurable business outcomes.

From Vision to Value: Delivering Results for CONA Services

A Scalable Engagement Platform to Power B2B Commerce Growth

CONA Services transformed its customer engagement platform to help Coca-Cola bottlers deliver a more personalized, connected, and efficient B2B commerce experience — driving growth, automation, and smarter commerce at scale.

Delivering exceptional results

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AI Built for Real Consumer Goods Execution

AI delivers impact in Consumer Goods only when it’s grounded in how the industry actually operates. At Cloudgaia, we combine deep Consumer Goods expertise with Salesforce, Data Cloud, and Agentforce to enable AI-driven execution across route-to-market, field operations, trade, commerce, and digital channels; turning data into real-time decisions and measurable business outcomes.

Key AI-driven capabilities for Consumer Goods

AI-powered route-to-market execution with offline field sales, route optimization, and full store-level visibility

Intelligent Trade Promotion, Order, and Product Management to improve execution quality, ROI, and customer retention

Seamless omnichannel operations across field, retail, vending, and digital touchpoints

End-to-end integration across SAP, CRM, Data & Analytics, and back-office systems

Digitization of vending, payments, loyalty, and promotions to enable data-driven decisions at scale

New Guide

Explore our AI Use Cases Guide for Consumer Goods Industry

Designed to help your business turn Agentforce from promise into measurable impact

Access the e-book to learn how to accelerate your digital transformation—step by step

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Overcome obstacles with Salesforce Consumer Goods

A powerful solution designed to streamline retail execution, optimize sales processes, and enhance customer engagement.

With Salesforce Consumer Goods Cloud and the Retail Execution App, your reps can:

  • Plan their day with a 360° view of visits, clients, and tasks

  • Execute store activities (audits, orders, surveys) even offline

  • Capture real-time data that fuels smarter, faster decisions

Learn from our experts

Where Cloudgaia experts share Retail knowledge, insights, and proven results.

Explore why AI-orchestrated Retail Execution requires more than automation. Samantha Mitchell explains how to reduce fragmentation, turn Customer 360 into a decision layer, and redesign execution to improve productivity, protect margin, and drive measurable commercial outcomes.
Phantom inventory exposes a critical Retail Execution blind spot. Learn how AI-driven, shelf-level execution helps Consumer Goods brands protect revenue, promotions, and retailer trust during peak demand.
Explore why AI impact in Consumer Goods depends on stronger digital transformation. Samantha Mitchell (Cloudgaia) shares executive insights on aligning leadership, operating models, and Agentforce to unlock measurable business value.

Ready to unlock your Consumer Goods operations with Salesforce? Cloudgaia is All-in for your growth.