Grupo Dexter
+57% Growth in Online Orders: Dexter’s Success in E-Commerce Digitization with Salesforce
Agentforce Commerce (fmr. Commerce Cloud) | Agentforce Service (fmr. Service Cloud) | Agentforce Marketing (fmr. Marketing Cloud)
Grupo Dexter, Argentina’s leading sports retailer, transformed its e-commerce experience, streamlining operations and enhancing customer engagement to drive significant growth in online orders.
About Grupo Dexter
Grupo Dexter (FKA Grupo Dabra), is a leading sporting goods retailer, with more than 150 stores in Argentina, including Dexter, Stock Center, Moov, Lotto and Urbo. It recently acquired Netshoes, an e-commerce company specializing in the sale of sportswear and tennis shoes in Brazil, Mexico and Argentina.
The Challenge
Grupo Dexter has a strategic focus on leveraging innovative technological tools to strengthen its connection with customers.They required a robust platform to support the high operational demands of Netshoes Argentina, ensuring seamless management of large transaction volumes. The solution also needed to be highly flexible to swiftly implement diverse promotional strategies and business initiatives. Additionally, it was essential to gain a 360° customer view by integrating data across multiple platforms, enabling a more unified and customer-focused retail experience that drives business growth.
Our All-in Solution
A multi-cloud platform that seamlessly integrates data from all of Grupo Dexter’s brands into a unified solution.
This platform includes customized storefronts for each brand, ensuring scalability and adaptability as the business grows.
Delivering exceptional results
150%+
of growth sales soared in just one year
57%+
of e-commerce orders within six months
27%+
average conversion rate growth
1.5M
contacts migrated to Agentforce Marketing (fmr. Marketing Cloud)
24M
emails sent monthly
120%
email sales growth during Cyber Monday
“What was done was epic, and I attribute this to the good chemistry, trust, of the team that was formed; and having all together that common goal in which we all pushed to get the place where we wanted to be”
Key Benefits
Unified ecommerce Platform
Implemented Salesforce Agentforce Commerce (fmr. Commerce Cloud) with storefront reference architecture to optimize the user experience.
360-degree customer view
Integrated Agentforce Marketing (fmr. Marketing Cloud) and Agentforce Service (fmr. Service Cloud) to deliver personalized engagement and a unified customer database.
AI-Driven insights
Enabled Einstein Analytics for intelligent product suggestions and enhanced customer interactions.
Fraud prevention system
Developed a custom fraud detection module on Salesforce Platform to safeguard transactions.