+57% Growth in Online Orders: Dexter’s Success in E-Commerce Digitization with Salesforce
About Grupo Dexter
Grupo Dexter (FKA Grupo Dabra), is a leading sporting goods retailer, with more than 150 stores in Argentina, including Dexter, Stock Center, Moov, Lotto and Urbo. It recently acquired Netshoes, an e-commerce company specializing in the sale of sportswear and tennis shoes in Brazil, Mexico and Argentina.
The Challenge
Grupo Dexter has a strategic focus on leveraging innovative technological tools to strengthen its connection with customers.They required a robust platform to support the high operational demands of Netshoes Argentina, ensuring seamless management of large transaction volumes. The solution also needed to be highly flexible to swiftly implement diverse promotional strategies and business initiatives. Additionally, it was essential to gain a 360° customer view by integrating data across multiple platforms, enabling a more unified and customer-focused retail experience that drives business growth.
Our All-in Solution
A multi-cloud platform that seamlessly integrates data from all of Grupo Dexter’s brands into a unified solution.
This platform includes customized storefronts for each brand, ensuring scalability and adaptability as the business grows.
Delivering exceptional results
Don't get stuck in technical debt.
Unified ecommerce Platform
Implemented Salesforce Commerce Cloud with storefront reference architecture to optimize the user experience.
360-degree customer view
Integrated Marketing Cloud and Service Cloud to deliver personalized engagement and a unified customer database.
AI-Driven insights
Enabled Einstein Analytics for intelligent product suggestions and enhanced customer interactions.
Fraud prevention system
Developed a custom fraud detection module on Salesforce Platform to safeguard transactions.
“What was done was epic, and I attribute this to the good chemistry, trust, of the team that was formed; and having all together that common goal in which we all pushed to get the place where we wanted to be”
Key Benefits
Unified ecommerce Platform
360-degree customer view
AI-Driven insights
Fraud prevention system
“We love tackling tough challenges, and CONA Services presented us with an exciting one. We delved into every aspect of their business and worked closely to understand their specific needs. We are proud to say that together we designed a strategy that is transforming the shopping experience for all bottlers.”
