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Retail Execution as the Strategic Front of an AI-First Model

Explore why AI-orchestrated Retail Execution requires more than automation. Samantha Mitchell explains how to reduce fragmentation, turn Customer 360 into a decision layer, and redesign execution to improve productivity, protect margin, and drive measurable commercial outcomes.
Discover the best DevOps sessions at Dreamforce 2025. Learn how to accelerate delivery, improve quality, and scale innovation with Salesforce DevOps.
Explore the top AI sessions at Dreamforce 2025. From Agentforce to Data Cloud, discover how humans + AI are transforming growth, revenue, and customer engagement.
Agentforce for Service combines AI and human agents to automate inquiries, manage cases, and provide multilingual support, enhancing the customer experience.
Discover how Agentforce revolutionizes engagement in Consumer Goods with AI integrated into Salesforce. Smart segmentation, real-time nurturing, and personalized content, without friction.
Discover how Salesforce Agentforce and Data Cloud turn your CRM into an intelligent and autonomous platform that scales personalization, efficiency, and real-time decision-making through AI.
Since 2024, we have supported the Talento Tech program, driven by Salesforce and the Buenos Aires City Government, training new talents in Salesforce. Through mentorships, we help students access employment opportunities in the tech sector.

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